Early-stage operator capital.
For consumer brand & tech founders
Small checks, high conviction, hands-on. Olegna writes early capital into consumer brands and the technology adjacent to them — the founders we'd want to work with even if we weren't writing a check.
The thesis: a marketing-driven founder with a real customer is the most underrated asset class in venture. Operator capital outperforms when it's actually operating — not signing wires and waiting.
Five active portfolio companies, two prior exits. See the portfolio for what we've backed and the exits for where it's gone.
Digital marketing & fractional CMO.
For mid-market businesses in the Lehigh Valley + Northeast
Senior marketing leadership at the moment your company is too big for a single coordinator and not yet ready for a full executive hire. Engagements range from a 90-day strategic sprint to ongoing fractional CMO work.
The work is brand, growth, and team. Positioning, channel strategy, paid + organic, sales-and-marketing alignment, hiring the team you actually need. The accumulated lessons of running marketing through two operator-led exits and a decade as CMO — applied to your company specifically.
Most clients are $5M–$100M businesses in the Lehigh Valley, Philadelphia, NYC, and the broader Northeast. Remote engagements available; in-person preferred for clients within 90 minutes of Allentown.
AI strategy for operators.
For CEOs and CMOs figuring out where AI fits
The honest answer to "what should we do about AI" for businesses that aren't AI companies. Where it actually helps. Where it doesn't. What to build vs. buy. What to deploy now vs. wait six months. What it actually costs.
I run this work from the operator side, not the technology side. The deliverable is a clear 12-month roadmap with named decisions, vendor recommendations where they're warranted, and a stop-doing list. No vendor kickbacks, no fluff slides, no "AI transformation" buzzword bingo.
Pairs naturally with the marketing consulting above if you're approaching AI through that lens, and with AI enablement below if you're ready to deploy.
AI enablement & deployment.
For teams ready to actually deploy, not just strategize
Hands-on implementation when the strategy is settled. Workflow automation, AI agent buildouts, team training, change management. The work that converts a roadmap into a function.
This is where the work crosses over with Off Zero, the AI marketing agent company we built. Off Zero is the build arm for marketing-specific agents; Olegna runs the strategy and integration layer around it. For non-marketing automations we work with the right specialist partners.
The pricing is engagement-based, scoped against the specific workflows. Most enablement engagements pay for themselves within a quarter on time reclaimed.